Blue Ocean Classics Free online reading
Genuine authorization, permanent reading
Please enter your Kindle email to receive information on how to read
Synopsis
| author： | W. Chan Kim, Renee Mauborgne |
|---|---|
| readBy： | Steve Menasche |
| inLanguage： | english |
W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.
"Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy, and what it takes to create the new markets of tomorrow.
In "Red Ocean Traps", Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans).
"Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource - time.
This collection is the ideal start, or refresher, for creating more blue oceans.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Author's Biography
W. Chan Kim, Renee Mauborgne
Reader reviews
Book information
Buying Guide
Enter Kindle email
Fill in your Kindle device binding email
Complete payment
Support PayPal and credit card payments
auto-send
The e-book will be automatically sent to your Kindle
Need help?
If you have any questions, our customer service team is always at your service.
