The Persuaders Free online reading
Genuine authorization, permanent reading
Please enter your Kindle email to receive information on how to read
Synopsis
| author： | James Garvey |
|---|---|
| readBy： | John Chancer |
| inLanguage： | english |
Every day many people will try to change your mind, but they won't reason with you. Instead you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another.
Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders.
How did we end up with a world where beliefs are mass produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again?
The Persuaders is a call to think again about how we think now.
Author's Biography
James Garvey
Reader reviews
Book information
Buying Guide
Enter Kindle email
Fill in your Kindle device binding email
Complete payment
Support PayPal and credit card payments
auto-send
The e-book will be automatically sent to your Kindle
Need help?
If you have any questions, our customer service team is always at your service.
